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Case Study No. 3

Getting Inside the Head of the Competition

Competitor analysis is a key part of the business strategy for this major manufacturer. But when it comes to actually analysing the chemical formulation of their competitors' products, or working out why one of their own products is not performing as well as expected, they turn to the team at ChemicalAnalysis. The client's product range includes cleaning products, latex and wax emulsions, and additives for formaldehyde-based coatings, all of which have complex formulations compositions.

Utilising our full range of instrumentation, we have been able to analyse their competitors' products to a degree of accuracy few other laboratories could equal. Not just the major constituents, but also the smaller, more unusual components that can make the difference between a market leader and the rest. Our NMR and mass spectrometry capabilities, in particular, enable us to identify individual components down to a fraction of a percent.

Our experience across other industries has also proved invaluable for this client. So while we have a sound understanding of their field, we can also draw upon our experience of other sectors and of methodologies that work in other areas, to come up with the answers they need.

Outsourcing analyses to ChemicalAnalysis makes good business sense for us. We don't have the capital to invest in expensive equipment which might be sitting around unused for much of the time. Nor do we necessarily always have the time or expertise to carry out the required tests ourselves. ChemicalAnalysis extend our own capabilities at a fraction of the cost it would take to set up anything similar in-house.

Our contribution has had direct benefits for our client's bottom line in other ways too. Not only do they now understand their competition better, they have been able to modify and enhance the formulation of their range to improve their own market performance. It also means they trust us to come up with answers when there is a problem on their own production line or with their own products. They know that ChemicalAnalysis understand their requirements and will find the solution promptly.